I love Peloton classes. I read anything by Brandon Sanderson. And I've assured my wife, one day, one day, we'll have a dog. Oh, you're here for work stuff? On to that then.

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My not so secret work passions

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​• Proving what creative strategy can accomplish when done right

 

• Delivering great creative execution that continually one-ups what came before

 

• Unlocking the levers of performance marketing one test at a time​​​

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• Passing on everything I've learned - and continue to learn

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My work history

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EXL Services, 2021 - 2025

Executive Creative Director / Strategist

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Key Takeaway:

Drove annual gains of 15 - 30% through creative testing alone on a client marketing spend of over $60 million dollars.

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How I Did It:

• Built creative learning agendas that continually deliver new learnings to build upon

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• Oversaw creative development across digital and print using proven principles for better performing creative

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• Developed and ran training for creative and account teams

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Who I Did It For:

Amica Insurance, NJM Insurance, Orion180 Insurance, Lending Club, and Patelco Credit Union.

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Merkle Inc, 2012 - 2021

Senior Creative Director 

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Key Takeaway:

Led a 6-person creative team across a wide range of verticals, including healthcare, retail, finance, and insurance.

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How I Did It:

• Managed a creative team of three art directors and three copywriters

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• Oversaw all new creative development across digital and print

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• Grew agency revenue by over 60% for my two largest clients over a three year period

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• Developed winning creative pitches for national healthcare and retail accounts

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Who I Did It For:
PNC Bank, Nationwide, Gerber Life Insurance, Atkins, Key Bank, BET+, and Laser Spine Institute. ​​​​​​​