EXL was launching an innovative new AI-driven B2B solution called Nervehub - AI Coach. Designed for sales teams, it gives personalized AI-driven nudges on what each sale team member should be doing next. With a strong singular message clearly and compelling presented, I call this type of creative a hammer. It's also a great example of the foundational principles for better performing creative that I introduced to EXL. (Yes, there is a list.)