Everyone knows the iconic Gerber baby. Recognizing the power of that image, I came up with leveraging that illustration style for Gerber Life Insurance's Grow-Up Plan for children. We successfully tested it in social media, then rolled it out into other digital channels.

• 25% lower CPA in Facebook and Instagram
• 34% lower CPA in display
• 29% lower CPA in email
• 7% lower CPA in our landing page

Over the course of 4 years, we created over a hundred unique illustrations for this incredible cross-channel digital campaign.